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How To Improve Your Search Engine Optimization And Achieve Better Search Engine Placement?

If you are looking to improve your search engine optimization and achieve better search engine placement, then get ready to sort through a ton of potentially useful or useless information. If you ever stop by and visit forums that are dedicated to webmaster talk, SEO, SEM or internet marketing, generally you will find a forum dedicated solely to SEO. For the most part, you will find no shortage of self-proclaimed SEO experts ready to deal out any and all information on this subject. To begin, lets get one thing straight, if anyone is going to have a solid understanding of SEO, time and experience are key. Understanding SEO takes time, testing and tracking. Search engine results dance too much to see the effects of efforts in a short period of time.

Don’t get me wrong, there are pieces of software that promise great SEO results and they do indeed deliver, but the question really is, do their efforts stand the test of time? Will the SEO they apply keep your web page placement high in the results or is the phenomenal success they enjoy short-lived. Will the techniques they use ultimately lose effectiveness once the search engine algorithms catch up with them, which they undoubtedly will. In my opinion, it is not a question of “if”, it is a question of “when”.

That being said, there are two techniques that I honestly feel have stood the test of time and will, ultimately, allow the cream-of-the-crop websites to rise to the top. What are these two techniques? Before I answer that question, I must point out what is needed on a consistent basis is a website is to be recognized as an “authority” website. These two things are unique and informative content and backlinks. Both of these items are very important because of the fact that these things are what are necessary to bring visitors to your site via search engines, first and foremost, and secondly, to keep visitors there so that the human behavioral tendencies that search engines track show that your website is interesting.

One technique that, I feel will stand the test of time is article marketing. Many bloggers and webmasters search article directories looking for content that has been syndicated to article directories to place on their website. Copywriters who syndicate their content in this fashion receive recognition for their efforts in addition to backlinks, provided the links in the resource box are left intact and not stripped out. If the resource links are intact, then the article is being used properly and any web page or website that the article is placed on will point to the originating website. These backlinks are of great SEO benefit and for the time being, search engines will count them as a vote of origination and relevancy towards your website.

Another technique that will stand the test of time is guest blogging. As mentioned before, there are wares and services that promise a big boost to your search engine exposure using techniques that are immediately successful but that will probably be short-lived. Many of these wares and services use techniques such as profile links and Web 2.0 submissions to boost backlink counts. However, in the world of backlinks, quality matters and one of the places you can get the highest quality backlinks is through guest blogging. Guest blogging affords a copywriter the opportunity to obtain high-quality backlinks from authority sites. Links of this nature are worth their weight in gold and should be pursued at every opportunity.

If you are a webmaster or blogger and if you are looking to improve your search engine optimization and achieve better search engine placement, experiment with syndication through article marketing as well as guest blogging. Avoid short-lived SEO wares and services that are temporarily beneficial and usually very expensive. In the end, you will be amazed at the results.


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